Titanium dioxide (TiO2) is renowned for its brightness, high refractive index, and stability. It comes in two primary crystalline forms rutile and anatase. Rutile is predominantly used in the production of tires due to its superior characteristics, including high UV resistance, durability, and excellent pigmentary properties. These features make TiO2 an ideal choice for enhancing the performance and longevity of tire products.

In 2021, the European Food Safety Authority concluded that titanium dioxide is no longer safe in foods due to the same concerns over nanoparticles. As a result, titanium dioxide is now banned as a food additive in the EU. Although studies have shown that the absorption of ingested titanium dioxide is low, evidence suggests that titanium dioxide nanoparticles can accumulate in the body over time. Health Canada deemed it safe in 2022 but noted concerns. Unlike their European counterparts, Canadian officials did not consider studies performed with titanium dioxide nanoparticles alone. 

In food, titanium dioxide is often used as an artificial color additive. Tasha Stoiber, senior scientist at the consumer health nonprofit Environmental Working Group, says titanium dioxide can generally be thought of as a paint primer – it often goes on a hard-shelled candy like Skittles before the color is added to give it a uniform shine.